Tiffany & Co.
When Blue Becomes an Icon: The Story Behind Tiffany’s Signature Hue A Brief History Founded in 1837 by Charles Lewis Tiffany in New York, Tiffany & Co. is one of the world’s most prestigious houses for jewelry and accessories. Tiffany & Co. Over time, it became a house
Brand Analysis & Craftsmanship
How a billion-dollar illusion unraveled into discounted hoodies and broken trust. Origins of Hype The Adidas–Yeezy partnership, born in 2015, wasn’t just one of the most successful collaborations in sportswear history—it was a cultural chokehold. With Kanye West as its disruptive face, Yeezy was quickly framed as
Schiaparelli
Built on legacy and surrealism—can Schiaparelli truly be designed for the future? Origins & Artistic Legacy Founded in 1927 by Elsa Schiaparelli, Maison Schiaparelli redefined fashion by merging art and apparel—specifically surrealism and sculpture. The house’s avant-garde contributions flourished until its bankruptcy in 1954, after which it
Balenciaga
Will a new creative mind turn rebellion into redemption? Brand Identity & Creative Shift Balenciaga has always existed at the intersection of heritage and disruption—rooted in Cristóbal Balenciaga’s Parisian couture legacy since 1937, yet eternally drawing breath from modern provocation. The brand’s DNA? Bold silhouettes, architectural structure,
Brand Analysis & Craftsmanship
Alexander McQueen’s vision was never the problem—the industry’s memory is. The Beginning There was never anything wrong with Alexander McQueen’s vision. He understood fashion as something more than fabrics and trends. For him, it was a ritual release with a touch of rebellion. Every garment constructed