How a billion-dollar illusion unraveled into discounted hoodies and broken trust. Origins of Hype The Adidas–Yeezy partnership, born in 2015, wasn’t just one of the most successful collaborations in sportswear history—it was a cultural chokehold. With Kanye West as its disruptive face, Yeezy was quickly framed as
Built on legacy and surrealism—can Schiaparelli truly be designed for the future? Origins & Artistic Legacy Founded in 1927 by Elsa Schiaparelli, Maison Schiaparelli redefined fashion by merging art and apparel—specifically surrealism and sculpture. The house’s avant-garde contributions flourished until its bankruptcy in 1954, after which it
Framed as a tribute to the lost generation of artists, the collection asks: What does it mean to dress when dressing is both an act of revealing and concealing? Full collection here. Before the Show: YSL & Its Approach Yves Saint Laurent has continuously stood at the intersection of elegance,
When prestige fades, what becomes of fashion’s upper division? Once, a luxury object’s symbolic value transcended its physical worth. You didn’t just wear a logo—you wore an idea: taste, exclusivity, elevation. Today, hyperreality—the spectacle of luxury without substance—has hollowed out valuable narratives. Representation now
What looked like a simple summer cologne became something else entirely—a bottled memory. This 2017 release from Calvin Klein was never meant to last, yet somehow, it did. Design: A Bottle Meant to Be Understood Slowly At first glance, it looks average. A thick, rectangular bottle with soft curvature
Will a new creative mind turn rebellion into redemption? Brand Identity & Creative Shift Balenciaga has always existed at the intersection of heritage and disruption—rooted in Cristóbal Balenciaga’s Parisian couture legacy since 1937, yet eternally drawing breath from modern provocation. The brand’s DNA? Bold silhouettes, architectural structure,
There’s something quietly brave about Chanel’s decision to anchor this Fall-Winter collection around a theme as delicate—and as deceptively complex—as volumes and perceptions. Follow along with the collection here. Proportions in Play Not only is the theme visually rich, it’s metaphorically loaded. And few brands
After a victorious 37 years as Editor-in-Chief of American Vogue, Anna Wintour has officially stepped aside. Some may wonder why Wintour made this choice—but the more important question is: Will Vogue use its full capability to transform itself into a new era of fashion and pop culture representation? The
There’s a distinct difference between wearing fragrance and becoming it. YSL L’Homme Eau De Parfum doesn’t just rest on skin—it echoes. Experience your story here: YSL - L'Homme Eau de Parfume A bottle infused with bitter orange, oakwood, and vetiver might sound like a
Alexander McQueen’s vision was never the problem—the industry’s memory is. There was nothing ever wrong with Alexander McQueen’s vision. He understood fashion as something more than fabrics and trends. For him, it was a ritual release with a touch of rebellion. Every garment constructed was visualized
Prada posed a timely question for their Fall/Winter 2025 Womenswear show: What does femininity mean today? Follow along with the collection here. For a house rooted in intellectual rigor, cultural weight, and visual authority, the answer came through—but only in fragments. The show opened with intimacy. A close,
As Donatella exits, the soul of Versace faces its most corporate transformation yet. It’s a surprise to hear of Donatella Versace’s departure as Creative Director of Versace—or at least, it should be. The announcement arrived quietly in early March 2025, but for some reason, it didn’t
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